Our website hasn't been updated in years
It is good to take stock of what you have and see how it is performing for your users. A Discovery workshop could help you find some insights and make sure you are making things as easy as possible for customers. So often companies throw everything out and start again every few years, I am a firm believer on keeping the good stuff and building on it... Build, Measure, Learn... and repeat.
What is a Discovery Workshop?
The idea of a Discovery session is to review your website's structure and content and look as your users, to check that you are servicing them correctly.
Usually I would work with some of the key desicion makers and administrators of the site so we can explore stake holders needs aswell. The end result is a report that can be used as a roadmap for the development of the site.
We need to get an agency on board to help us
Picking the right agency can be very hard. People are quick to promise the earth to get the gig and sometimes you are not totally sure what you require... otherwise you wouldn't need an agency!
You may be about to put out a tender for the redesign of your site but don't have specific tech skills in house to make sure you get the right agency or even ask for the right thing.
I can act as a member of your marketing or design team to help you make the right decisions when hiring a new agency.
It is good to make an internal audit of your current site including content, analytics, assets and KPIs. This can all be compiled into a briefing document to make your discussions with agencies as useful as possible.